tag:blogger.com,1999:blog-4470610300400974722.post6094864162087946756..comments2024-02-23T04:18:05.609-06:00Comments on My View From The Shore: The ethics of marketingHarvey Briggshttp://www.blogger.com/profile/01509290141801264985noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4470610300400974722.post-25045530267710380242012-10-12T13:14:04.142-05:002012-10-12T13:14:04.142-05:00Thanks Stephen. I agree with you. And I know there...Thanks Stephen. I agree with you. And I know there are many others who feel differently. One has to only look at this year's crop of political ads to see that.<br /><br />That having been said, I've always felt an obligation to tell the truth and present products realistically - though creatively.<br /><br />And like you, I've slept better for it.Harvey Briggshttps://www.blogger.com/profile/01509290141801264985noreply@blogger.comtag:blogger.com,1999:blog-4470610300400974722.post-36259217597790498442012-10-12T12:41:12.456-05:002012-10-12T12:41:12.456-05:00Marketers have a moral obligation not to portray u...Marketers have a moral obligation not to portray unrealistic usage, especially use that will kill you. ("Professional driver on closed course" comes to mind.) But as we both know, its only a moral obligation, not a legal one. Marketers are in the business of persuasion, not framing the greater moral compass, so it comes down to individual values. You can use your skills for good, or use them for evil; it's your call. I've turned away tobacco clients, and I sleep better for it. Stephen Abbotthttp://stephenabbott.comnoreply@blogger.com