tag:blogger.com,1999:blog-4470610300400974722.post6409419458856777517..comments2024-02-23T04:18:05.609-06:00Comments on My View From The Shore: There's no hiding place on the webHarvey Briggshttp://www.blogger.com/profile/01509290141801264985noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4470610300400974722.post-66891183636667080752010-03-04T17:50:57.178-06:002010-03-04T17:50:57.178-06:00I think these brands should be leading the charge ...I think these brands should be leading the charge to better, healthier, more sustainable initiatives and find ways to take credit for them. Clorox has been especially upfront with their new line of cleaners. I know there's a risk at limiting the upside by connecting the natural brand to the master brand. But I think the downside risk to trying to hide it is much greater.Harvey Briggshttps://www.blogger.com/profile/01509290141801264985noreply@blogger.comtag:blogger.com,1999:blog-4470610300400974722.post-44563966978087094442010-03-04T13:45:02.322-06:002010-03-04T13:45:02.322-06:00Burt's Bees is owned by Clorox, Naked juice is...Burt's Bees is owned by Clorox, Naked juice is owned by Pepsi, and Stone Mill Pale Ale is crafted by Michelob. Every single one of these companies should be proud of their organic/whole foods brands. I'll be watching, too. Curious to see what the thinking was, and which strategy proves to be smarter.Miss Midwesterlyhttps://www.blogger.com/profile/05870845714452117769noreply@blogger.comtag:blogger.com,1999:blog-4470610300400974722.post-59249739521868337332010-03-04T08:50:17.299-06:002010-03-04T08:50:17.299-06:00I reminds me of my tobacco days. Vigliante consum...I reminds me of my tobacco days. Vigliante consumers would announce to me, a lowly sales rep, that they ban all Philip Morris USA products. I looked in their cart and saw Tombstone pizza, Tolberone chocolate, General Foods International Foods, and thought... wow, you don't read the annual report, do you? At the time they would have had to boycott 30% of the grocery store. There are strange alliances around us that change all the time. Kraft is smart to be quiet, but they probably have plans to buy and sell something else next week.Julie Vnoreply@blogger.comtag:blogger.com,1999:blog-4470610300400974722.post-69601371432516346742010-03-04T06:51:10.040-06:002010-03-04T06:51:10.040-06:00Hey Harvey, Van here. I'm working on Cascadian...Hey Harvey, Van here. I'm working on Cascadian Farm, an organic foods company, bought by General Mills. We've talked about transparency and how important it is to be upfront. General Mills is helping Cascadian Farm reach the masses. Let's not hide that fact and let's get everyone eating organic foods. Kraft is in for a big bowl of backlash.bladerunnerhttps://www.blogger.com/profile/08673741823465653689noreply@blogger.com