Free Idea Friday

Ideas are easy. Execution is hard. Every Friday I will share an idea that's been rolling around in my head that I have neither the time nor the where-with-all to execute. Remember, it's free, so take it for what it's worth.

There are over 100,000,000 households in the United States. It's a pretty good bet there's at least one refrigerator in each of those households and many of those refrigerators are not full which wastes a significant amount of energy since a full refrigerator runs much more efficiently than an empty one. So how do you keep your refrigerator running at peak efficiency if you don't keep it full of food? Fridge Savers energy absorbing blocks fill the empty spaces in your refrigerator, reducing it's energy usage. A savings of just 10% will save the country at least $1 billion in energy costs and cut CO2 emissions by 1.8 billion pounds. 


Okay, so it's not the next iPhone and a lot of work needs to be done to investigate the design and materials. But, here's a concept board to take to consumers to gauge their interest in the idea (Click on the image to see the concept full size). At a time when people are concerned about the small steps they can take to save money and energy, it might be worth a look.


Thanks to Glenn Fuller, new product visualizer extraordinaire, for the illustration.