Free Idea Friday

Ideas are easy. Execution is hard. Every Friday I will share an idea that's been rolling around in my head that I have neither the time nor the where-with-all to execute. Remember, it's free, so take it for what it's worth.

The Big Cheese
Most people think cheese is cheese. And when you consider that they rarely ever taste anything but individually wrapped processed singles, can you really blame them?

When I lived in Madison, I was always intrigued by the World Cheese Championships. Sponsored by the Wisconsin Cheesemakers Association, this competition is truly global attracting participants from Europe, Australia, New Zealand as well as the Americas. And as a cheese lover, I've always wanted to taste all the different winners. One of the local markets buys and stocks a few, but it's hard to find them since they're all different brands with just a sticker on the package.

What if you created a brand for the winners, then packaged them under that brand, putting the individual cheesemaker's name, logo and story on the package as well? This would make it easy for people to find cheese that's been judged best in the world and give them a better understanding of where it comes from.

For this exercise, I've made up the names/brands of the cheesemakers. The packaging illustration by the incredibly talented Glenn Fuller, is not meant to be the final design, but I think it does a great job of communicating the idea.

Suddenly I have a craving for a cheese omelet.