Wednesday, March 10, 2010

It's a brand, brand, brand, brand world

On Sunday night, the Academy Award® for Best Animated Short film went to Nicolas Schmerkin for Logorama.

As someone who's spent the better part of the past 28 years building brands, I found it fascinating to see the logos come to life. Heroic Michelin Men, a rogue clown, and Big Boy acting just as I'd imagine. Here's the entire 16 minute film. Enjoy.
             

What I found most surprising is how much this fantasy world resembles a real city.

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