A new brand takes flight

Midwest Airlines has been my favorite brand of air travel thanks to their two-wide leather seats and the warm chocolate chip cookies they serve on every flight. But based on this Denver Business Journal article, it seems that soon they will be no more.

Republic Airlines, the company that bought Midwest last year is merging them with Frontier Airlines.

The big question, of course, is what to call the new entity.

Here's a suggestion.

Since whatever made both airlines special will probably soon be lost as the organizations are merged and the planes reconfigured to maximize efficiency, they should make it easy on themselves and call the new airline what it will undoubtedly become...

Mid-Tier.