Brands go Hollywood

As the New York Times points out, movie makers are on the prowl looking for brands to star in (and help fund) their films. Getting your product in the right film can do a lot for your brand. Remember ET's affinity for Reese's Pieces?

The key is making sure you have the right role in the right film. For every Hurt Locker there are 100 awful films like Witless Protection. In product placement, as in any brand communication, quality matters. And a film is only as good as its script and its cast.

Yeah, it's fun seeing your product looking larger than life on the big screen, until it's being driven by Larry the Cable Guy.