More isn't enough.

Even with today's crippled economy, we live in a time of plenty. Most people have multiple cars, televisions, video game consoles and some even have multiple houses (not always by choice).

But more doesn't make life better. Better does.

While we buy more, we're actually in search of products with better design and function, stores with better service, businesses that deliver a better experience. That's what keeps us coming back for more.

So when you're developing your new product or planning your business, don't just settle for more. Strive for better.