5. I prefer to get my advice from people who's work I actually admire.
4. Two words: "Tropicana Redesign"
3. Bob Nardelli likes it.
2. He claimed his 3D Super Bowl commercial for Sobe was as monumental as Edison's invention of motion pictures.
And the Number 1 reason Peter Arnell's book won't be on my summer reading list?
His best work is pure fiction, like the Pepsi "Breathtaking" presentation.
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