Research impedes innovation

If you're afraid to fail, you'll never succeed. That's why most research gets in the way of success rather than expediting it.

Focus groups are filled with people who only know the world as it is, not as it could be. If you show them a game changing product or communication, most in the group will respond "I've never seen anything like that before. It's different. I don't need it. I don't like it."

Great ideas change the way the world works. That's why they make people sweat. They force people to alter their behavior and move out of their comfort zones.

If you know you have a great idea, don't let the fact that it makes people uncomfortable stop you. Otherwise we wouldn't have cars, the telephone, television, personal computers or just about anything else we enjoy today.