One hot brand

This week Ad Age released it's "World's Hottest Brands" report. Near the top of the list is the Tata Nano. Clearly it deserves to be on this list.

Hailed as the new peoples' car, the Nano is the cheapest new vehicle available in the world today. It costs the equivalent of about $2,000 U.S. dollars and gets nearly 52 miles per gallon in the city.

There's just one problem. They have a tendency to catch fire.



I don't know about you, but I think the spontaneous combustion of their products may prevent Tata from reaching world-class brand status anytime soon.