At a time when BP is being hammered for its insensitivity to the millions whose lives have been affected by the gulf oil disaster, Spirit Airlines creates banners like this for its website.
Apparently the marketing geniuses at Spirit didn't piss off enough people with their decision to charge for carry on bags. They had to make fun of the worst environmental disaster in U.S. history.
I've written some stupid ads in my day. But usually someone at the agency or the client had the good sense to ask, "uh, Harvey have you taken your medication today?"
This campaign at this time is simply unforgivable.
If I were the CEO of Spirit, I would fire my marketing director and issue an immediate apology, while offering to transport any relief supplies to the gulf states for free. Maybe, just maybe then they'll be able to survive the PR disaster this campaign will cause.
UPDATE:
Attached is an email blast sent out by spirit for this campaign. Subtle, huh?
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