Unilever chose to put it's product "Dove" in the era and create a fictional agency around it. In my mind it's a cheap imitation of the show and though somewhat disruptive... "Hey I think the show's starting. Oops it's not. It's just a stupid ad." Ultimately it was unsuccessful because it feels like some hack who's stuck in the '60s wrote it.
Clorox on the other hand created a very funny, simple spot for bleach that is smart and timeless. And it proves that you don't have to spend a ton of money to create a TV commercial that's tailored for its environment and gets the point across.
Extra props for the media placement this week. I'm not sure that it was intentional, but the spot ran right after a scene in which Don schtupped his secretary.
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Agreed. They both started with a great idea, leverage a preexisting passion base. that's where their similarities ended.
ReplyDeleteDove = so little w/ so much
Clorox = so much w/ so little
Can't get enough of this show btw.
It's right up there with Six Feet under and Breaking Bad. quiet INTENSITY!
I would love to hear your take on how AMC has done so much with so little…