Crunch time

You sell a healthy, wholesome snack. Kids love it. But they'd still rather eat Cheetos, Starbursts, or Salted Peanuts. So how do you get them to think of your snack in the same breath as those favorites?

Maybe you try something like this.



It's carrots version of the Beef Council or the American Egg Board. A bunch of farmers got together and paid Crispin Porter + Bogusky to make their snack hip. It's a fun spot and the website with the animated carrots made me smile.

I like the fact that they didn't rename baby carrots something hip like Carrot Crunches or Carrot Bites. And it actually does a good job of skewering the conventions of the category by substituting something fresh and healthy for the 'extreme' snacks.

Will the strategy work? While they may sell more carrots, I don't think they'll be breaking our kids' addiction to sweet and salty junk food anytime soon.