I guess TV isn't dead after all.

To paraphrase Mark Twain, "Reports of television's death was an exaggeration."

Seriously, does anyone really think TV is going away? Best Buy doesn't. In fact they're so bullish on the medium they're bulking up this holiday season.

TV isn't dying, it's just different. Now with so many channels it's harder to buy the masses with one program. With a well thought out plan, however, you can buy masses across a number of programs. You also get people who are committed to their show, because they've made a conscious choice to watch that particular program versus the 500 options they have at that time.

Instead of buying eyeballs, you're buying passion. The audiences for shows like Mad Men, The Deadliest Catch and SNL may not be as large as they were for Bonanza, but they're much more committed. The key is to take advantage of that passion and build a complete marketing program that leverages your TV efforts over multiple platforms.

YouTube, Facebook and Twitter aren't replacing television advertising. They're complementing it.