In order to pay for all this wonderful content, Sharecare has enlisted corporate sponsors – or as they call them "knowledge partners" – like Unilever, Pfizer, Aurora Health Care and others. But rather than just running ads on the site, these sponsors will also be answering questions.
This is just another example of how the lines between content and sponsorship are becoming increasingly fuzzy. Good for marketers. I'm not so sure how good it is for consumers.
Posts
I actually like the model ShareCare is using.
ReplyDeleteThe lines between objective reporting/information sharing and self-serving communication have been fuzzy for some time now.
If this model facilitates getting info to the consumer - it's better than where consumers have been in the past regarding health care information.
That said, it remains the consumers' responsibility to make the choices regarding their health care.