I still had a full bowl of Halloween candy by the front door when I saw it last night. My first holiday television commercial. It was for Macy's but apparently according to the New York Times, they're not alone in getting an early start on the season.
This is a mistake.
I know everyone is trying to get a jump on things and sell their inventory of big screen TVs before the other guy does, but it's like NASCAR and election commercials: More of something doesn't make it better. It makes us less interested.
A NASCAR season that runs from February through November means very little of it really matters. Just look at the waning attendance numbers and ratings. They even had to create the phoney-baloney chase just to try to keep things interesting late in the season. And who among us hasn't tuned out the election ads that have been bombarding us for months.
More holiday commercials only means we'll be wishing the holidays were over sooner.
Thanks for ruining my Christmas, Macy's.
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