Not so original thinking

So I was watching TV the other night when this commercial came on.

I know it's not a direct rip off of what George Lois did in the '60s, but "so easy even a Monkey can do it" feels more than a little lazy as a creative strategy.

On top of that, if your product range is so confusing that you need a smartphone app to help your customers figure out which is the right one to buy, you may want to reconsider your product mix, your naming, your packaging and your merchandising.

Just a thought.