Be remarkable

Jonathan Klinger is my hero.

Well, maybe not hero, but he's definitely doing something very cool.

Since October 13th of last year he's been using a 1930 Ford Model A as his only and everyday car. You can read about it on his blog, 365 Days of A.

I discovered his lunacy through a story in the New York Times that talked about his journey from Traverse City, Michigan to Detroit to visit the North American International Auto Show, a round-trip of about 540 miles.

Klinger isn't just an classic car nut and an engineer (something that comes in handy in order to keep the car running) he's also a PR manager for Hagerty Insurance, a company that specializes in providing coverage for classic and collectible cars.

Clearly he's doing his job well.

Now I'm not sure whether this is a publicity stunt funded by Hagerty – the article in the Times quotes Klinger as saying his boss dared him to do it – or if he's doing it out of passion and his company is getting thousands of dollars of incredibly relevant publicity due to his efforts. Either way it just shows that when you do something extraordinary it gets noticed.

And that, my friends, is the first job of marketing.