Walking a fine line

It's a three minute mockumentary that has been viewed over 9 million times. It's one of AdAge's Viral Video Award Winners.

The story is funny. The effects are well done, and surprise, surprise, they actually managed to put 10 seconds of product demonstration right in the center of it.



While not as overt as Blend-Tech's "Will it blend" series, the story of Liquid Mountaineering does what many viral videos rarely seem to achieve. It actually demonstrates a product benefit.

Still based on the comments on Youtube, a lot of people didn't get it. An NBC affiliate in Washington D.C. actually picked up the video and ran it as a legit news story. I know you don't want to blow the gag, but after investing three minutes of my time you'd think they'd provide a link to the Liquid Mountaineering website where they could, I don't know...

...sell me some shoes.