Cool marketing

It's time once again for life to imitate art, that is if you consider popular television to be art.

Ben & Jerry's announced a new flavor to it's line up based on this Saturday Night Live sketch.



The newest pint – vanilla ice cream with fudge covered rum balls – is bringing a lot of attention to a brand that had lost a little momentum over the past few years.

It may not become my favorite ice cream, it's going to remind a lot of people that Ben & Jerry's is still out there. And that's what good marketing is all about.