Chevy produces a Sonic boom

I'm a sucker for a good event. Something big, fun and brand relevant. I think this giant 3D claw game that helped introduce the Chevy Sonic in Los Angeles qualifies on all accounts.



My only issue is there doesn't seem to have been a lot of mainstream media PR generated by the stunt. There's been a lot of ink in the advertising and production trade press on the stunt, but to maximize the effectiveness, it would have been nice to find a way to make this newsworthy for local TV, newspaper and other consumer media outlets.

Still, nicely done by all involved: Goodby Silverstein & Partners, Pearl Media, and the marketing team at Chevrolet.