Two simple words that aren't used enough in marketing.
We're so busy looking for our next customer rarely do we reward our best customers. It doesn't have to be big. You don't have to create complex loyalty programs. Just give them the same deals you're giving those new customers you're trying to attract and then say this...
Thank you.
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I have frequently felt anger when I see new customers get "deals" and my loyalty goes unrecognized. I just signed up for AAA and new customers pay a $20 initiation fee with ongoing customers paying the lower rate. That seemed fair - it covers cost of setting up a new customer.
ReplyDeleteEXCELLENT points! and it's the reason why mobile providers get such terrible sentiments! Great discussion today on Brandchat btw.
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