Fix the product first

I love this comic. It gets right at the heart of why a lot of products and services fail. 

Too many companies keep doing the same old things while expecting a new marketing campaign to save their bacon.

As a copywriter who understands the power of great communications, it pains me to say this (but only just a little). If you truly want to create a successful business, make your product interesting, unique and better, then call the ad guys. Otherwise you're just setting your customers up for disappointment.