It's the product, stupid

Two years ago, Chrysler captured the attention of hundreds of millions of people with this ad on the Super Bowl.



After spending over 14 hours in a Chrysler 200 on a drive from Madison to Chicago to Minneapolis and back to Madison. I can now state unequivocally that almost every dollar they spent on that ad and media placement was a complete waste of money.

This fantastic commercial drove millions of people to showrooms to get behind the wheel of a car that is underpowered and noisy, with uncomfortable seats, lousy handling characteristics and a derivative, uninspired design. Consequently, even with this phenomenal launch spot, the 200's sales rank a distant 6th in its category behind the Camry, Accord, Altima, Fusion, Sonata and Malibu.

Worse yet, I doubt anyone who actually bought one of these dogs will ever buy another Chrysler again no matter how good their next Super Bowl ad is.