Recently, Christopher Heine, digital editor of Adweek was quoted on Smartbrief as saying "It's really hard to figure out what Apple's social strategy is -- if it has one at all."
This comment stems from the fact that unlike most companies, Apple doesn't have a legion of ninjas, commandos, wizards and rockstars tweeting, posting and instagramming inane content for them all hours of the day and night. Instead they decided to drop a few hundred grand on a promoted tweet for the iPad Air.
Rather than manufacturing news, here's Apple's social strategy: They manufacture remarkable products their owners love to talk about.
Just because a brand doesn't talk about itself on Facebook, Twitter and Instagram doesn't mean it doesn't get talked about on those platforms. And in the end, what is more valuable, Samsung telling everyone how cool they are, or Apple users telling everyone how cool their iPads, Macbooks and iPhones are?
Yeah, I thought so.
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ReplyDeleteTo me, this show is something special. And that's not primarily because I think it's good - though I DO think it's good - it's because with this show, when you're in your forties like me, there's a huge nostalgia factor involved. megashare9 Let me explain.
ReplyDeleteWhen I grew up in the eighties, losmovies we didn't have TV-shows like 'Stranger Things'; we got 'Knight Rider', 'Alf', 'MacGyver' and 'The Fall Guy' instead (and boy did I love those shows!). But we DID have movies that were a lot like 'Stranger Things' - and books.
There were two dominating forces in the eighties that had a lasting effect on my cinematic taste for ever after and also resulted in my undying love for fantasy, sci-fi and horror stories: 123 movies Steven Spielberg and Stephen King. I guess it isn't an overstatement to say "The Two Steves" probably influenced and shaped the imagination - the dreams AND the nightmares - of an entire generation. zmovie
The main factor why we loved their movies and books was that kids roughly our own age figured so prominently in many of them. King wrote 'Firestarter', 'It' and 'Stand By Me', and Spielberg either directed or produced (via his company Amblin) 'E.T.', 'The Goonies' and 'Gremlins'.
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