Tuesday, May 25, 2010

Are you ready for some futbol?

Nike executives have called this spot one of the best they've ever produced. It's a 3-minute epic that attempts to demonstrate how deeply the World Cup impacts both culture, commerce and national pride.



Released just last Friday, the spot already has over 7 million views on YouTube and soccer fans buzzing. It has everything: the biggest stars in the sport, hip pop culture references, and I can't even start to imagine what the budget for this is. It's clever, powerful, engaging, funny and has a wonderful cameo by Homer Simpson. All in all a damn fine spot. But is it the best Nike spot ever?

Not in my opinion.

While it's fun and entertaining, it has none of the emotional power of this spot featuring Lance Armstrong.



Now you can argue whether Armstrong is a doper or not, but you can't argue that his fight with cancer inspired millions. That's what makes it my favorite.

Nike's produced a lot of commercials over the years. Some of the best in our industry. It's time for you to chime in and let me know which one was your favorite.

1 comment:

  1. I like the ads that illustrate why their shoes are better. Armstrong deserves pats on the back for his fight with cancer. It's hard to pat Nike on the back for fighting cancer, even if by association.

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