Who are the RedX engineers? Why do they live in a glass box in the middle of the factory floor? Why do they all wear red shirts? Why is their logo a trademark of Shainin LLC? And why is Chevrolet promoting them in this commercial?
I understand that quality is an important factor in the automotive decision-making process. After all, Toyota's been kicking GM's proverbial ass with it for the last 20 years. But dressing up a few people and giving them their own cool logo while showing a bunch of cars being tortured isn't going to get it done.
People are interested in the result, not the process.
They're convinced by proof not pablum.
"Our mission is to build the best cars and trucks in the world," please, that's just a waste of the announcer's breath.
I'm not saying that focusing on quality isn't a good thing. But this isn't the first time that GM has focused on quality. In fact, they've been focusing on it since the earliest days of their existence. They've told me so in numerous commercials throughout the years. What possible reason do I have to believe they're actually getting it right this time? Guys in red shirts? Really?
GM's quality has improved. I know it. My 2007 GMC Acadia was a damn fine vehicle. But you're not going to convince people of that by talking at them. They need to experience it for themselves.
As well produced as this commercial is, it's a good thing it's the last effort from Publicis, because it's not going to solve the problem.
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red x on the web means "image not found" i think GM is still looking.
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