Monday, June 7, 2010

A star is (re)born

Sorry today's post was late. There was a problem with blogger this morning. I hope it's worth waiting for.

Betty White is busy again with movies, a new television series and several other commercial projects. She credits the Snickers Superbowl ad and legions of Facebook fans with reigniting her dormant career.



She’s not the first actor to have her career reignited by advertising. Ricardo Mantalban’s delivery of the line “soft, Corinthian leather” helped get him the job as Mr. Roarke on Fantasy Island.



Richard Dreyfus made his debut in this commercial for AMC Javelin in 1968.



And this spot for Volkswagen sold more Nick Drake albums than it did Cabriolets.



So can advertising create stars as well as sell products? Just ask that “Hey Verne” guy.

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