Nike's logo didn't mean athletic performance before Bo Jackson, Michael Jordan and others put the shoes on their feet and started appearing in their commercials.
Apple's logo didn't stand for intuitive computing until the products they put it on delivered on that promise.
BMW's badge didn't stand for the ultimate driving machine until the products underneath them proved themselves on the track and on the street.
BMW's badge didn't stand for the ultimate driving machine until the products underneath them proved themselves on the track and on the street.
Your logo only becomes meaningful through your products, your actions and your communications.
Don't worry too much about what your new logo means. Worry more about how you're going to make it meaningful.
Don't worry too much about what your new logo means. Worry more about how you're going to make it meaningful.
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