Such is the case with Pepsi versus Coke. It's been years since either has taken a direct swipe at each other and frankly, I've missed it. With both brands trying so hard to be responsible public citizens – Pepsi with its Refresh campaign and Coke with one called "Happiness" – they've been playing just a little too nice lately.
That's why I was happy to see this Pepsi spot pop up on YouTube this morning.
It's a lot of fun, does a nice job of tapping into the heritage of some of their old spots, and puts a contemporary spin on the premise. It just proves that sometimes you can find a way forward by looking back.
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You remember the Pepsi truck driver who got fired drinking a Coke in front of his truck? True story! Great spot. Thanks for posting it!
ReplyDeleteLove it. I recall a co-worker who was on the Bud Light account showing up in Adweek's photo page holding a Miller Lite. Oops. Didn't lose his job but never lived it down.
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