There's a lot of hand-wringing and teeth-gnashing going on at the Campaign for a Commercial Free Childhood over Zevo-3, a new TV show being produced for Nicktoons. Not because it looks awful. It does. (you can see the trailer here) But because its characters are directly lifted from a marketing campaign for Skechers shoes.
So apparently it's okay to create a cartoon character like Mickey Mouse and then slap his mug on millions of products targeted at children to make a few bucks, but it's not okay to have it work the other way? I'm not sure I see the logic.
It's too bad the self-appointed protectors of America's youth don't have anything better to do than whine about a TV show so bad that kids probably won't watch it anyway.
And what if the show does sell a few shoes? It could be worse...
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