Right, now!

It used to be that being first in a new category with a pretty good product was good enough. Or you could be a fast follower and get to market shortly after the leader, but do it a little differently and you'd be able to succeed.

Today, in a market flooded with products that perform and in an economy that has more supply than demand, you have to be right, right now. There are no second chances.

So if your company's philosophy is to be 80% right but first or 90% right but a little behind the leader, it's time to change your thinking. With Twitter, Facebook, blogs and so many other forms of instant communications buzzing throughout your community of users, prospects and influencers, you have to be 100% right, right out of the box.

There is no other option.