It has some funny scenes, is incredibly well produced, and is based on a very relevant universal insight: people are obsessed with their smartphones.
But what is the spot really saying about Windows 7?
My take is the product benefit they're trying to communicate is "Windows 7 is a faster OS so you can get to the stuff you want and then get back to your life." Fine. There's just one problem.
People spend all that time with their iPhone, Droid or Blackberry not because they're slow and can't deliver the content they want. People are mesmerized by them because the content delivery system is so good, that in some cases it's better than real life.
What I really take away from this spot is that Windows OS is so ordinary that there's nothing worth obsessing over, which isn't surprising.
After all, it is from Microsoft.
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