Great brands know what they stand for and they grow by being the best at who they are.
They don't chase every fad.
They don't kowtow to every customer's whim.
They don't care what the market thinks.
They don't copy their competitors.
They don't enter categories where they don't belong.
They don't forget their past.
They don't lose sight of the future.
They don't wait for research to tell them what to do.
They aren't perfect, but they admit when they make mistakes.
They aren't greedy.
Great brands know that values are more important than margins.
Great brands take the long view.
Great brands never compromise.
That's why there are so few great brands.
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HI Harvey, I use this several times a year (your "stuck in the middle" post is one of my standard references also) to keep my eyes on the prize. Thanks for the wisdom.
ReplyDeleteRoasterJack