Wednesday, July 24, 2013

It's the product, stupid

Two years ago, Chrysler captured the attention of hundreds of millions of people with this ad on the Super Bowl.

After spending over 14 hours in a Chrysler 200 on a drive from Madison to Chicago to Minneapolis and back to Madison. I can now state unequivocally that almost every dollar they spent on that ad and media placement was a complete waste of money.

This fantastic commercial drove millions of people to showrooms to get behind the wheel of a car that is underpowered and noisy, with uncomfortable seats, lousy handling characteristics and a derivative, uninspired design. Consequently, even with this phenomenal launch spot, the 200's sales rank a distant 6th in its category behind the Camry, Accord, Altima, Fusion, Sonata and Malibu.

Worse yet, I doubt anyone who actually bought one of these dogs will ever buy another Chrysler again no matter how good their next Super Bowl ad is.