Back in January, I wrote...
"My guess is that the marketing executives at Priceline, much like Pamela Ewing, will wake up from a year from now to find William Shatner's character in the shower, ready to go for another season. And this will all have been just a bad dream."Well it hasn't been quite a year and it's on a beach not a shower, but here he is, alive and ready to resume his place as the spokesperson for Priceline.
Or is he?
My guess is yes, but not in every spot. He'll come around often enough to keep the connection alive, while they create other spots around other ideas hoping to find a campaign that can outlive the character who just won't seem to die.
Until then if all the Negotiator spots are as good as this one, I'm going to enjoy having him back.