If you have three minutes, watch it and you'll see why.
You don't have to love motorcycles like I do. You don't have to be getting old like I am.
You just have to be a fan of great storytelling, great film making, and people who have the ability to take an inspirational story and connect it ever so subtly to the brand in question.
My hat's off the the crew at Ogilvy in Taiwan for this truly memorable gem.
Happy new year to one and all.