Ideas are easy. Execution is hard. Every Friday I will share an idea that's been rolling around in my head that I have neither the time nor the where-with-all to execute. Remember, it's free, so take it for what it's worth.
Packing 'em In
For those who think sports franchises are just a money making machines. Think again. Yesterday, the Packers released their financial statement which shows labor costs are increasing much faster than revenue.
Now, I don't think you can convince pro athletes and their agents to take a pay cut, so it's up to the Packers to pick things up on the revenue side. They've already raised ticket prices and you can only charge so much for a beer and a brat. So what's an NFL franchise located in the smallest market in the country to do to remain competitive.
Here are a few thoughts:
Little Lambeau Tailgate Experience
Search the web and you'll find there are thousands of unofficial "Packer Bars" everywhere. Lets take that idea to another level and share the quintessential game day experience with the masses. Create a chain of "Tailgate" experiences where, for $15 bucks a piece, fans are welcomed by flag-waving teenagers into parking lots across the country. They can set up grilles, drink Brandy Old-Fashioneds, yell at people hired to dress like Bears fans, play that bean bag toss game and listen to the pregame show on their car radios. Instant, low-overhead, high-margin revenue.
Toyota Frozen Tundra
License the nickname of Lambeau Field to the struggling auto maker for a cold-weather version of their popular pickup. Features would include built in gun rack, bungee cords to hold the cooler in place in the bed, Packers flag in the driver's window, and of course cans of green and gold Rust-Oleum for your very own custom paint job.
It's no secret that Packers fans love their beer and their brats. This leads to a medical condition known as gutteus maximus. Why not open a chain of Packers themed health clubs where fans can work off the extra weight gained on game days? Membership would also include emotional support programs for those days after losses and a hotline for fans who can't stop obsessing about the battle for the left tackle position.