Recently, Christopher Heine, digital editor of Adweek was quoted on Smartbrief as saying "It's really hard to figure out what Apple's social strategy is -- if it has one at all."
This comment stems from the fact that unlike most companies, Apple doesn't have a legion of ninjas, commandos, wizards and rockstars tweeting, posting and instagramming inane content for them all hours of the day and night. Instead they decided to drop a few hundred grand on a promoted tweet for the iPad Air.
Rather than manufacturing news, here's Apple's social strategy: They manufacture remarkable products their owners love to talk about.
Just because a brand doesn't talk about itself on Facebook, Twitter and Instagram doesn't mean it doesn't get talked about on those platforms. And in the end, what is more valuable, Samsung telling everyone how cool they are, or Apple users telling everyone how cool their iPads, Macbooks and iPhones are?
Yeah, I thought so.