Yesterday, the American Family Association took The Gap off their anti-Christmas watch list. I'm sure the folks at Gap, Inc. in San Francisco are breaking out the eggnog over this news. It seems that in years past The Gap used phrases like "Merry Gap-mas" to promote their seasonal offerings and managed to rub the perpetually offended the wrong way with that bastardization of the greeting.
I'm guessing the AFA lifted the ban grudgingly, given that Christmas now shares top billing with Hanukkah, Kwanza and Soltice in this year's Gap spot. But they're not above taking credit for the change. "We firmly believe that Gap is responding to an enormous amount of pressure from the AFA network," said Bryan Fisher from the AFA. I have a hard time believing that was in the creative brief at Crispin, but hey, I've seen stranger client requests.
This doesn't end the work of the AFA as there are several retailers on their naughty list, including those bastions of heathenism: Advance Auto Parts, Kroger and Radio Shack.
So Happy Holidays, and in the immortal words of Stephen Colbert, "Only 24 more shopping days to accept Jesus Christ as your Lord and Savior!" (Thanks to my friend Ryan Arnold for that one.)