Do you know who your best customers are and how much they're worth to you? Their value extends way beyond the money spent in your store or on your product. Yes, they're your most consistent revenue stream, but they're also your most important marketing tool and an infinite source of information about your product or service. The question is, what are you doing to maximize their value?
Do you have a system in place for them to tell you what they like and don't like about your product? Have you made it easy and do you reward them for telling their friends about you? And most important, have you thanked them in a meaningful way for their patronage? With so many social media tools like Twitter and Facebook, it's easier than ever to stay in touch with your biggest fans. Your customers, however, have more choices than ever these days and other businesses would love to take them from you. If you're not willing to give your best to your best customers, it won't be long until you find yourself with no customers at all.