Wednesday, May 12, 2010

Nothing to see here

The new ad campaign is out for Cadillac and because the spots themselves say so little, there's not much I can say about it except that the people in Cadillac's marketing department and at BBH are out of ideas. See for yourself at Cadillac's YouTube channel.

Oooh, look at the sexy quick cuts.

Wow, that sheet metal sure is shiny.

Man, they really designed the crap out of those graphics.

How about that hip indie music?

And then there's the tagline. "The Mark of Leadership"

I'm sure this is a veiled reference to the classic Cadillac ad, The Penalty of Leadership, but this entire campaign with it's millions of dollars of production does far less to position the brand than that one black and white ad.

These ads are devoid of ideas, derivative in their production, and destined for the dustbin. Lets hope Mr. Ewanick gets this sorted out quickly. Cars this good deserve better advertising.

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