Truth in advertising?

Back in 1990, Dudley Moore starred in a movie called Crazy People about an advertising executive whose work work wildly successful because it did something no other advertising had ever done: tell the truth. The ads created in the film included the headlines "Buy Volvos. They're boxy but they're good", and "Metamucil, it helps you go to the toilet."

I wondered how long it would take for life to imitate art and in this case it was only 20 years.



All I can say is, it's about time.

Having worked on Huggies developing product demos, this spot is a breath of fresh air. No blue liquid being poured into some special absorbency zone. No animation of stretching leg holes. Just a twist on an old product, a fun satirical spot and a truthful theme: "The coolest you'll look pooping in your pants."

I'm sure someone at the agency said, "The client will never buy that."

Thankfully no one listened.