Monday, July 19, 2010

Some rivalries never die

Like Michigan versus Ohio State, Ford v. Chevy and Lindsay Lohan v. TMZ, the best rivalries seem to go on on forever.

Such is the case with Pepsi versus Coke. It's been years since either has taken a direct swipe at each other and frankly, I've missed it. With both brands trying so hard to be responsible public citizens – Pepsi with its Refresh campaign and Coke with one called "Happiness" – they've been playing just a little too nice lately.

That's why I was happy to see this Pepsi spot pop up on YouTube this morning.



It's a lot of fun, does a nice job of tapping into the heritage of some of their old spots, and puts a contemporary spin on the premise. It just proves that sometimes you can find a way forward by looking back.

2 comments:

  1. You remember the Pepsi truck driver who got fired drinking a Coke in front of his truck? True story! Great spot. Thanks for posting it!

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  2. Love it. I recall a co-worker who was on the Bud Light account showing up in Adweek's photo page holding a Miller Lite. Oops. Didn't lose his job but never lived it down.

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