Monday, September 20, 2010
The big (dollar) game
While season premieres for big hits like Mad Men, CSI and other popular shows draw respectable audiences, the Super Bowl continues to be the one true mass media event left on television. This year some big players are jumping back in the game, namely Pepsi and General Motors.
General Motors' return is not surprising as Joel Ewanick used the Super Bowl effectively to help change people's opinion about Hyundai. We'll see if he has the product and the strategy to do the same for Chevrolet, Buick, Cadillac and GMC.
He'll certainly have the eyeballs, at least until the Packers blow the Steelers away in the third quarter...