Well, maybe I did because it was used as a punchline on The Office a few seasons ago, but I figured that was just the nail in the coffin for the brand.
The writers of The Office have a keen sense of which brands will show Michael and his minions to be significantly behind the pop culture curve. Exhibit #1 is Michael's favorite car, the PT Cruiser.
Reviving the Benihana brand won't be easy. It's a relic from the '80s, an era before the Food Network when American's were just starting to discover the vastness of the culinary universe. As such, it feels too Americanized at a time when people are searching for authentic experiences.
Can it be turned around? Maybe. But not as long as Michael Scott eats there.
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