Friday, December 17, 2010

He's back in the game

Redemption comes fast in the digital age. Apparently all you need to be is great at something.

Michael Vick is not only the leading vote getter for this year's NFL Pro Bowl game, he's also the new spokesperson Woodbury Nissan, a car dealer near Philadelphia.



Yeah, it's not a new Nike deal. The only compensation he received for the appearance is a new car. But it's putting him back in the game. Whether he should be in the game at all is another question, but he's certainly bringing notoriety to a retailer who would otherwise be just another car dealer.

I don't object to the dealer using Vick. I hate what he did, as do a lot of other people who will never patronize this dealer simply because he's the face of their franchise now. But they had to know that going in.

The dealer is betting that enough Philadephians (they don't need more than a few thousand customers a year) care more about his performance on the football field. And they're probably right.

2 comments:

  1. How about the idea of "category distance"? In other words, Purina Dog Foods would not select this guy as a spokesman.

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  2. Good point. I wouldn't want to hire him to be a spokesperson for my veterinary clinic.

    ReplyDelete