Friday, December 3, 2010

The Power of Crisis

Crisis is like rocket fuel for innovation.

Back in the '80s when Chrysler was failing for the first time, they did something bold and introduced the minivan to the world, saving the company and creating a whole new category of vehicles.

When it looked like three astronauts would be lost in Apollo 13, a team from NASA performed amazing feats of engineering and got them home against all odds.

When Apple's slide into oblivion seemed to be unavoidable, they introduced candy colored computers that shook up the industry and reinvigorated the brand.

Now, I'm not recommending that you run your company to the brink of bankruptcy or put people in imminent mortal danger. But is there a way to replicate the urgency of crisis to provide the inspiration for reinvention before your company ever even approaches the edge?

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