Wednesday, January 12, 2011

Commercials are history

Today, the Museum of Broadcast Communications is launching a new section of its website.

Headlined, "We'll be right back, 60 Years of Television Commercials," it's a wonderful collection of spots and a interesting look at the evolution of television advertising. It's not incredibly comprehensive but the spots they included are all memorable and contributed to the pop culture landscape.

Today's television advertising is a far cry from the quaint images from the earliest efforts of the forefathers of my profession, but this collection reminds us that all great advertising is great storytelling, with memorable visuals and incredibly well crafted copy hooks.

If nothing else, it's a wonderful time waster. Enjoy.

1 comment:

  1. Good post, I've also noticed UnderArmor's saavy growth and wondered what their story was.

    Still, the Nike marketing machine never misses a beat: The Tuesday morning Eugene newspaper had the back page filled with a b&w image of an Oregon helmet with the copy (in day-glo Oregon green) "Everyone loses games. Few change them."

    Of course at the bottom of the page was the good ole swoosh.